Communicate a feeling of luxury and flair, is essential in a christmas gift.
‘We chose Frövi White for the print quality,’ says H&M packaging buyer Viveca Kleebinder. ‘The material’s properties enabled us to reduce grammage compared with FBB, which we have used in previous years. With this graphic design, we’re trying to communicate a feeling of luxury and flair, so print quality is essential. The whiter the cartonboard, the better the results.’
Christmas is the season for secrets, and H&M is no exception to the rule. Every Christmas season, they develop a new gift pack design. During the design process, everything is top secret. Not until mid-November is the design revealed. H&M partners with an external company for the graphic design, while the main office in Stockholm specifies the board material.
Frövi White worldwide To ensure a more personal, less commercial feel, H&M does not print its logo on the pack. After all, it’s the giver who stands behind the present, not H&M. The gift packaging is used during the Christmas season at all 1,499 H&M shops in 28 countries. Germany is the largest market, followed by Great Britain and Sweden.
Retailer: H&M Converter: Schur Pack Sweden et al. Cartonboard supplier: Korsnäs AB Grammage: Frövi White 320 gsm
www.envapack.com
Revista online especializada en Empaques, Envases, y Embalajes al servicio de la industria de América Latina desde el año
2000. . El logo y marca Envapack.com estan debidamente registrados. Los comentarios son responsabilidad del autor. Copyright (c) 2000, 2008
Para contactarnos, por favor escriba a: ventas@envapack.com Envapack.com esta alojado en los servidores de www.dongee.com Hosting y registro de dominios para la industria. Carrera 15 No. 118-45 Of 313 BOGOTA COLOMBIA